Good question. Hopefully, you've ordered with your credit card and haven't sent a wire transfer or cashier's check.
If you've not received your order yet, try contacting the company and cancelling the order. If that doesn't work, then refuse delivery when it arrives. That way it will go back at the sender's expense (at least with UPS). And keep in mind you always get more with sugar than with salt, so always act in good faith when dealing with the company in regards for a refund. The credit card companies require this, because if you're still not satisfied with the situation, charge it back against your card and let them know that the merchant sells counterfeit products.
If you've already received your order, then try to get the company to issue you a return label (although not likely) and let them know that you are not satisfied with their counterfeit products. Most of these outfits have poor customer service at best, but again always act in good faith, possibly documenting the contact you have with the company. If all fails, contact your credit card company and inquire about the procedures for a charge back.
Avoiding this situation altogether is the best thing to do. The easiest way is to review ugg australia's list of authorized online retailers, if the company you are considering purchasing from is not there, then they sell fakes.
http://www.uggaustralia.com/retailstores/onlinestores.aspx
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