Paid ads: 8total, only 3 of which appear on the online authorized retailer list. The others? 1 is a shopping site (which has even more links to other Chinese counterfeit sites), 2 are Australian manufacturers purporting to sell UGG boots when they sell sheepskin boots (see my previous post for more info on that), 2 are are Chinese knock-off companies, one of which guarantees "100% satisfy".
Natural listings: This is the main body of the Google search results, and are unpaid. Of the 10 links (skipping the image listings and product listings), only 2 appear on the online authorized retailer list, 1 is a shopping site, 1 is an Australian manufacturer trying to sell its sheepskin boots as UGG boots, 1 is informational (wikipedia) and 5 sell Chinese counterfeits.
So for a total of 18 links on the first page of Google you get:
- 7 legitimate links (5 authorized retailers, the 1 shopping site that isn't full of counterfeit links and Wikipedia)
- 11 illegitimate links (7 Chinese counterfeiters, 3 Australian selling generic sheepskin boots and the one shopping site loaded with more counterfeit links)
Wake up Google and clean up your listings now! Consumers are being misled by your search results.
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