Monday, October 19, 2009

Holding financial data hostage!

We've been getting steady reports over the last year or so of companies that sell bogus UGGs holding customer's credit card information hostage. Here's what one of Decker's lawyers has to say:

"Deckers received a call from a consumer indicating that if a person complains or returns a fake boot to (counterfeiter's website name removed), they post that person’s personal information (name, address phone number, e-mail address, etc.) on a fraud website and claims they committed credit card fraud or online. We hear that an on-line blog posting further indicated that (counterfeiter's website name removed) is requesting $20 from people to have their names removed".

How can you protect yourself? Many ways, check out my other posts but one new innovation to come out in the last couple of years is called EV (extended validation) site security. This turns the address bar in your browser green in Internet Explorer and Firefox and yellow in Google Chrome when you go into secure areas of a site (such as checkout). This means a third pary (Verisign or Network Solutions, for example) have verified that the business is legitimate. A wonderful tool to have on your side!

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