Keywords to look out for

If you visit a site and suspect it deals in fake ugg boots, here's a few keywords used to dupe customers so look for out for them. See any of these and you'll know you've found a site that sells fakes.

• 'factory direct' - The only way to get UGGs is from the manufacturer or from an authorized dealer. Check the UGG Australia site for authorized dealers. None of them claim to be factory direct.

• 'outlet' - UGG has an outlet store in Calabazas, CA, I believe. But online? no such thing. so if you see a site that claims to be an outlet, it really just sells fakes.

• 'surprise gift' - wonder if that surprise is your credit card bill getting run up by the folks who just stole your credit card number? 

And always remember, if the price looks too good to be true (especially before Christmas), it most likely is.