Adwords ads are, by the way, the sponsored links (paid listings) on Google located on the top of a search page in a light pink background and also on the right hand column of the screen.
1. Come back in a few days to check if the site is still listed. Can't find the site? Wonder why. They've probably been removed by Google.
2. Google and Deckers (manufacturer of the UGG Australia brand) have gotten together and white-listed the sites that can actually use the word 'UGG' in the link and text of all adwords ads. So you'll see advertisers use the word UGG with something directly before or after it such as:
- AusUGG boots
- UJJ
- U99
- VGG
- OfficialU®GG boots
3. Deep discounts = counterfeit almost always. check first before buying.
4. Poor English or foreign language: Some advertiser keeps selling Bottes de Neige (snow boots in French). Why Google doesn't shut this guy down I'll never know. Many different ads pop up with the is bit of French in it and then disappear from the American Google site. (this site circumvents #2 above because it's registered in Australia. See my post from 10/1/2009 for more info)
5. Snow boots is a term not used in conjunction with UGG Australia products by the manufacturer, retailers or customers. If you see this term, rest assured the site sells counterfeit.
WHEN IN DOUBT ALWAYS CONSULT UGGAUSTRALIA.COM's AUTHORIZED ONLINE RETAILER PAGE:
http://www.uggaustralia.com/retailstores/onlinestores.aspx?p=aor
